Red Rooster
- TikTok Consulting
- Endorsement
- Creative & Content
The Goal
- Raise awareness of the new fried chicken
- Create engagement and build a following
- Breaking the stigma of TikTok consipiracy theories
The Strategy
- Vox pop / interview style videos
- Influencer marketing
- Skits involving employees
- Skits involving food and clever narration
- Embracing the “stigma” series