Lakeside Joondalup

The Goal
  • Raise awareness of Lakeside Joondalup
  • Create engagement and knowledge
  • Add hype through influencer status
The Strategy

Leverage Christmas and educate viewers that you can purchase the perfect gift at Lakeside Joondalup through:

  • Vox pop / interview style videos
  • Skits involving patrons
  • Sharing gift ideas 

The Results

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